“New Media is the most active communication channel and allows the implementation in the best possible way of the modern communications and marketing concept of the 4C’s, I fully suscribe to this concept.”

I am a Communications, Journalism and Marketing professional with over 25 years of experience in Public and Media Relations, Crisis Communications, Public Affairs, Major Event Communications, Media Training, Community Outreach, International Relations.

Influential consultant accomplished in advising senior leadership in critical issues management.

Experienced Corporate Communications Advisor

Dynamic, forward-looking Communications Expert with a wealth of expertise in developing and implementing strategic communications programs “On” and “Off” line in alignment with business objectives to drive growth and profitability.

I Do

Strategic Communications

Crisis Response & Media Training

Public & Media Relations

Targeting & Brand – Image Development

Recent Experience

Head of Communications Leader – Probusiness Group
(2008 – 2020)

Managed public relations and corporate affairs for domestic and international clients, interacting with local partners, lenders, contractors, government officials, and investors.

Designed and implemented international clients’ corporate communications strategy to consolidate business activities and projects in the Colombian context.

Created and lead the process to sign the contract for $9 Mill revenue from social media and digital media with the main professional soccer team in Colombia.

Senior Communications and Strategy Advisor – Government of Colombia, Corporate & NPO. (2011 – 2019)
Created strategic communication plans, crisis management, social media, and targeting for the Government in six different agencies: Foreign Affairs Ministry, Interior Ministry, Colombian Statistical Department, Colombian National Intelligence Agency, Colombian Child Protection Services, Adaptation Fund, and Colsubsidio Social Inclusion Biennial, and in the private sector produced strategic communication and marketing plans for the Biennial of Social Inclusion of Colsubsidio and Coopserfun.

Communications Advisor – Colombian Vote Authority
(2017 – 2018)

Implemented a Targeting Campaign for the Press and Communications Office of the organization increasing the vote by 6  million (50%) in the first round of the presidential election.

%d bloggers like this: