I do not doubt that this question and all that it triggers is imposed in our countries, we will have a better, fairer, and less abused society. A group of privileged people will finally be able to understand who they are dealing with and from there will be a change with which many other things must begin to change. Here is the complete explanation of this principle of social equity.

Politicians, the State and Companies invest large sums of money in advertising to add new people in every cause. They forget that the best advertising is a good service or product quality. Photo by: Aziz Acharki – Unsplash


Historically the question “do you not know who I am?” It has been a question with which a privileged and self-defined minority not obliged to comply with the law has wanted to let their counterpart or counterparty know that they are dealing with that type of person and with whom they should measure themselves in the treatment, reaction or response. Nothing more arrogant, pedantic, self-centered, arrogant, abusive, despotic, and foolish because under no reason the privileges that that person proclaims have been granted to him but that he believes that he has. With the use of this expression, recently, many arrogant have been ridiculed and therefore its use would have decreased. Our society seems to be on the hunt for those who use it to expose it publicly and condemn it to the social sanction of contempt.

Well, I think the question “don’t you know who I am?” we must give it the use that our society can make more equitable. Its use must be imposed so that the majority, in a realistic and dignified way, tell a dominant, privileged or invincible minority that all this phrase entails are attributes of ordinary people who, having become voters, citizens, taxpayers, patients, customers or consumers demand the respect less and less is received from the state, the government or service or product providers who believe that no matter how they treat them, they will always be there as they have been for years since they have not been able to demand the treatment they deserve.


OFFICIALS tell them. You don’t know who I am? I am the one who voted to elect him or so that whoever named him was elected. Government Officials must be mandated by every voter to do everything in their power to enforce the laws, govern for the benefit of all, honor their campaign promises, and execute development plans. Voters cannot resign this power as they wish. Democracy is based on those who vote, not on the elected, as those who have office today and who go through life asking the famous question to those who made their present possible. It must be clear to those temporarily chosen who I am. Your constituent and to whom you owe your loyalty, compliance, and respect.

TO THE STATE, to its powers, its entities, and the dignities that this supreme entity grants to a few, we must tell them: do you not know who I am? I am the essential citizen of the Nation, who is protected by the laws, who pays the taxes, defends sovereignty, or in simple words, whom the constitution privileges as the epicenter of power. Then we must let the State know that it does not exist without every citizen, that everyone counts equally, and everyone has the same rights and duties. The privilege of a preferential position in the State is not superior to the law in society.

TO HEALTH CARE PROVIDERS, at all levels you have to tell them, do you not know who I am? I am the one who compulsorily and monthly pays the monthly contributions so that when I need the service, I can have a decent medical treatment that not only does justice to what is paid but also complies with the supreme mandate of social protection and a Hippocratic oath to give the person his health or save his life. Everyone in the health entities should know that it is the patients who paid in advance for the treatments or procedures that they do not receive or receive poor quality when they need them. That has to change because a death certificate is issued first than an order for surgery or treatment.

TO SERVICE PROVIDERS IN GENERAL, in the public or private sector, it is necessary to ask: do you not know who I am? I am the customer. And as a maxim of the commercial world proclaims “the customer is always right”. Who uses and demands services is the client. The rule of that game talks about satisfying the customer with the service provided so that they are happy with what they receive, can buy more services or recommend them to others who are not yet customers. The sad thing is that today clients are mistreated by telephone companies, banks, transport, commerce, among many others. All of them years ago forgot who is right and although to fulfill a process they have customer service offices there are greater requirements there than in the sales department, which proves that the important ones are not and that the priority is to profit from low-quality services without competition or the possibility of greater supply.

TO THE MANUFACTURERS OF GOODS, it is necessary to ask them: do you not know who I am? That they understand that each one is a consumer of their products. That he acquires them to satisfy a need and pays what they ask for, expecting to receive in exchange a product that not only satisfies him but exceeds his expectations. The reality is that the products that consumers receive are overpriced, poorly produced, with a limited useful life, with no possibility of repair if they fail, with no guarantee or with partial guarantees, among many other defects. When a consumer highlights any of these conditions, the producer displays his entire repertoire of justifications to overwhelm the consumer and make him believe that this is not the case and that, on the contrary, he must buy a new one to continue the cycle of abuse, forgetting that the most important it is the consumer who builds the manufacturer’s profits.

Having a good customer service is the sign of justice and equity in Latin American countries. Photo by: Icons8 -Team – Unsplash.

Thus in this way, the relationship between the majority of individuals according to the title or condition they hold facing an overwhelming minority is increasingly hypocritical. Politicians, the state, and companies invest large sums of money in advertising to win new people in every cause. They forget that the best advertisement is a good service or product quality. Wouldn’t it be better if these minorities truly value the role of the majority and know who each one is in their equation? For example, those who aspire to be officials in the future, today do not take the trouble to assess the needs of citizens to propose solutions and rather hope that it is time for elections to look again at the majority they ignored in difficulty. That is a game that must end. For this, each person must ask the minority that uses it, do you not know who I am?

For years, I believe that having a service to the customer, consumer, voter, or citizen will return that supreme value of the role it plays in the “person vs. entity” equation is the first sign of justice and equity. In countries and societies that favor this principle, citizens are more empowered, have fewer requirements for justice, are less dissatisfied, and feel valued. I think the change in Latin America begins there. It only takes the will of the people to claim their place, exercise the power they have, and maintain balance.

The author, communication, and marketing consultant can be contacted at

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EXPERIENCED CORPORATE COMMUNICATIONS MANAGER Marketing ~ Targeting ~ Multimedia Content Dynamic, forward-looking Communications Expert with a wealth of expertise in developing and implementing strategic communications programs “On” and “Off” line in alignment with business objectives to drive growth and profitability. Demonstrated success in public and media relations, employee communications, brand and image development, and targeting. Influential consultant accomplished in advising senior leadership in crisis and issues management. Expert-level degree of knowledge in visual production and presentation skills. Innovative, entrepreneurial, and high energy leader with solid interpersonal skills and ability to solve tough problems through effective relationship building. Additional areas of expertise include Public Affairs • Major Event Communications • Media Management • Bi-lingual: English / Spanish • Crisis Communications • Community Outreach • International Relations.

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