Category Archives: Customer Service

EFFECTIVE CUSTOMER SERVICE IS A GOOD COMMUNICATION AND RELATIONSHIP WITH CUSTOMERS THAT CAN PROVIDE BASIC JUSTICE TO A SOCIETY

Customer service has become a powerful weapon that organizations offering products or services have to strengthen their relationships with customers. Unfortunately, it is a powerful weapon that does not explode. They prefer to invest more in advertising for new clients than to deepen and retain those who have already decided to be and who willContinue reading “EFFECTIVE CUSTOMER SERVICE IS A GOOD COMMUNICATION AND RELATIONSHIP WITH CUSTOMERS THAT CAN PROVIDE BASIC JUSTICE TO A SOCIETY”

INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS

The tendency to work to get a place in public opinion through external communication is often a trap many organizations have fallen for. They have bought into the idea that good external communication is more important than internal communication. They dedicate all their efforts to achieving prominence in the media or social networks as aContinue reading “INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS”

THE FANS ARE THE CENTER OF THE SPORT, AND IN THE MARKETING WITH THEM, YOU ALSO WIN OR LOSE

To say that the fans are the center of the sport and its business seems like a no-brainer. In the XXI century, and oddly enough, many countries, sports, or markets seem to have forgotten. They try to build the commercialization of the sport by ignoring the fans, who are the other essence of the competition.Continue reading “THE FANS ARE THE CENTER OF THE SPORT, AND IN THE MARKETING WITH THEM, YOU ALSO WIN OR LOSE”

SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE

In these times of social networks, digital media, validators, and influencers, corporate communication seems to have become a complex activity that is increasingly difficult to execute effectively. Although it may seem so, and many proclaim it, it is not valid. Communication, especially corporate communication, continues to be efficient and straightforward if those in charge ofContinue reading “SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE”

IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?

The practice of communication has radically changed. Today, the media, processes, messages, times, routines, preferences, and interactions with each message are very varied. The audience remains the same but reacts differently. In just two decades, social communication is different from what was imposed for two centuries. This significant change also came to transforming the communicationsContinue reading “IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?”

HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?

Every time a communication strategy is contracted from an external provider, controversy, discontent, and disbelief arise. If it is in a government office, the public scrutiny of the media and the citizens will provoke the most criticism. This disagreement will prevent many strategies from being contracted. On the other hand, if it is a privateContinue reading “HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?”