THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME

Leaders “dinosaurs” in a massive technological world must produce income with innovation and cannot do so. The reasons: ignorance of marketing, fear of creation, and the vice of waiting for personal compensation for corporate income. By: ottogutierrez@ymail.com In all areas of sport, people talk about sports marketing with the property as if each person wereContinue reading “THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME”