THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME

Leaders “dinosaurs” in a massive technological world are required to produce income with innovation and are unable to do so. The reasons: ignorance of marketing, fear of innovation and the vice of waiting for personal compensation for corporate income. Por: ottogutierrez@ymail.com In all areas of sport, people talk about sports marketing with as much propertyContinue reading “THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME”