THE FANS ARE THE CENTER OF THE SPORT, AND IN THE MARKETING WITH THEM, YOU ALSO WIN OR LOSE

To say that the fans are the center of the sport and its business seems like a no-brainer. In the XXI century, and oddly enough, many countries, sports, or markets seem to have forgotten. They try to build the commercialization of the sport by ignoring the fans, who are the other essence of the competition.Continue reading “THE FANS ARE THE CENTER OF THE SPORT, AND IN THE MARKETING WITH THEM, YOU ALSO WIN OR LOSE”

SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE

The pandemic indeed brought out the deficiencies of underdeveloped countries in vital aspects. Still, it has been much more eloquent in showing football teams and their fans the poor performance they had in marketing matters and that today has put them in the market’s worst financial crisis in its history. Here are the keys toContinue reading “SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE”

START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION

In many cultural and commercial contexts, storytelling as the axis of corporate communications appears devalued, inconsequential, or underused. Every day with the difficulties posed by traditional media and the benefits of social networks and new digital media, the telling of emotional events seems to break down the barriers with the audience. This great attribute playsContinue reading “START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION”

THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME

Leaders “dinosaurs” in a massive technological world must produce income with innovation and cannot do so. The reasons: ignorance of marketing, fear of creation, and the vice of waiting for personal compensation for corporate income. By: ottogutierrez@ymail.com In all areas of sport, people talk about sports marketing with the property as if each person wereContinue reading “THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME”