SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE

The pandemic indeed brought out the deficiencies of underdeveloped countries in vital aspects. Still, it has been much more eloquent in showing football teams and their fans the poor performance they had in marketing matters and that today has put them in the market’s worst financial crisis in its history. Here are the keys toContinue reading “SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE”

THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME

Leaders “dinosaurs” in a massive technological world must produce income with innovation and cannot do so. The reasons: ignorance of marketing, fear of creation, and the vice of waiting for personal compensation for corporate income. By: ottogutierrez@ymail.com In all areas of sport, people talk about sports marketing with the property as if each person wereContinue reading “THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME”

ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES

Traditional media give ground to new media, and people prefer to choose and express themselves individually, prioritizing their emotions, something they had not had before. By: ottogutierrez@ymail.com An urban myth in the United States says that in 1899, the United States Patent Office head would have said that this dependency should close because everything wasContinue reading “ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES”