SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE

The pandemic indeed brought out the deficiencies of underdeveloped countries in vital aspects. Still, it has been much more eloquent in showing football teams and their fans the poor performance they had in marketing matters and that today has put them in the market’s worst financial crisis in its history. Here are the keys toContinue reading “SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE”

THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME

Leaders “dinosaurs” in a massive technological world are required to produce income with innovation and are unable to do so. The reasons: ignorance of marketing, fear of innovation and the vice of waiting for personal compensation for corporate income. Por: ottogutierrez@ymail.com In all areas of sport, people talk about sports marketing with as much propertyContinue reading “THE ABSENCE OF SPORTS MARKETING IN COLOMBIAN SOCCER HAS IN CRISIS A HALF OF CLUBS IN TIMES WHICH IT IS MORE EFFICIENT TO GENERATE INCOME”