A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED, THAT’S THE KEY

Having timely and dynamic spokespersons who understand their role is a strategic line that constitutes the most important tactical action in the crisis and before it. The question that heads of communication should ask themselves is are their spokespersons as competent as the media and digital world requires them? If the answer is not clear,Continue reading “A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED, THAT’S THE KEY”