The tendency to work to get a place in public opinion through external communication is often a trap many organizations have fallen for. They have bought into the idea that good external communication is more important than internal communication. They dedicate all their efforts to achieving prominence in the media or social networks as aContinue reading “INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS”
Category Archives: Media Training
IN COLOMBIA, GUSTAVO PETRO’S LEFTIST FOUR-TERM BEGINNING AND GOVERNMENT COMMUNICATION IS THE GREAT LACKING THAT WEAKENS HIM AT THE BEGINNING
Gustavo Petro prepared for 12 years to reach the Presidency of Colombia. He lost in the first three seasons but finally prevailed with tenacity and persistence in the fourth. When Petro was proclaimed president-elect in June 2022, it was clear that he had prepared himself to win the elections but not to govern. He lacksContinue reading “IN COLOMBIA, GUSTAVO PETRO’S LEFTIST FOUR-TERM BEGINNING AND GOVERNMENT COMMUNICATION IS THE GREAT LACKING THAT WEAKENS HIM AT THE BEGINNING”
SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE
In these times of social networks, digital media, validators, and influencers, corporate communication seems to have become a complex activity that is increasingly difficult to execute effectively. Although it may seem so, and many proclaim it, it is not valid. Communication, especially corporate communication, continues to be efficient and straightforward if those in charge ofContinue reading “SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE”
THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES
Press offices are usually divided into two categories. One in which its members think they have the necessary resources to do their job and the other whose members believe they do not have the resources they need or even though they have some they should be better equipped. One or the other at the endContinue reading “THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES”
HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?
Every time a communication strategy is contracted from an external provider, controversy, discontent, and disbelief arise. If it is in a government office, the public scrutiny of the media and the citizens will provoke the most criticism. This disagreement will prevent many strategies from being contracted. On the other hand, if it is a privateContinue reading “HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?”
SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME
The media of this new century have shown that knowing about how to speak to an audience is very important. Speaking well in public has never stopped being so. Every day there are more opportunities to communicate with the desired audience, but the high number of unprepared speakers to do so makes us see thatContinue reading “SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME”
A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED; THAT’S THE KEY
Having timely and dynamic spokespersons who understand their role is a strategic line that constitutes the most crucial tactical action in the crisis and before it. The question that heads of communication should ask themselves is, are their spokespersons as competent as the media and digital world requires them? If the answer is not clear,Continue reading “A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED; THAT’S THE KEY”
Otto Gutierrez 