IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?

The practice of communication has radically changed. Today, the media, processes, messages, times, routines, preferences, and interactions with each message are very varied. The audience remains the same but reacts differently. In just two decades, social communication is different from what was imposed for two centuries. This significant change also came to transforming the communicationsContinue reading “IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?”

HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?

Every time a communication strategy is contracted from an external provider, controversy, discontent, and disbelief arise. If it is in a government office, the public scrutiny of the media and the citizens will provoke the most criticism. This disagreement will prevent many strategies from being contracted. On the other hand, if it is a privateContinue reading “HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?”

START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION

In many cultural and commercial contexts, storytelling as the axis of corporate communications appears devalued, inconsequential, or underused. Every day with the difficulties posed by traditional media and the benefits of social networks and new digital media, the telling of emotional events seems to break down the barriers with the audience. This great attribute playsContinue reading “START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION”

THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?

This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”

SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME

The media of this new century have shown that knowing about how to speak to an audience is very important. Speaking well in public has never stopped being so. Every day there are more opportunities to communicate with the desired audience, but the high number of unprepared speakers to do so makes us see thatContinue reading “SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME”

THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING

Only 1 in 10 companies are ready. A crisis leaves large losses compared to the low cost of a plan to face it. Unbelievably, after many lessons, managers make the same mistakes, and learning from what happened seems to be impossible. On the other hand, many communications consultants offer to help with no experience toContinue reading “THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING”

RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS

Public opinion tends to mistrust the existence of relations with governments or legislators by public and private entities. For these they are vital because it is about interacting efficiently with regulators or legislators. Politicians, like journalists, are people with a sea of knowledge one centimeter deep and this relationship is vital for the good ofContinue reading “RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS”

AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH

The goal of all communication plans and the professionals who execute them is to be effective and efficient. I would add that they are measurable and can be improved over time or after achieving results. In any case, experience has shown me that four elements generate their forces and can promote a brand or aContinue reading “AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH”

18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY

The world was closed by the pandemic. Confinement has changed life in homes, communities, and the Planet. Many of the forced changes promise to stay according to many opinion studies done around the world. Here I summarize them in the 18 things that # Covid-19 changed and/or will change. The reflection begins. By: ottogutierrez@ymail.com TheContinue reading “18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY”

A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED; THAT’S THE KEY

Having timely and dynamic spokespersons who understand their role is a strategic line that constitutes the most crucial tactical action in the crisis and before it. The question that heads of communication should ask themselves is, are their spokespersons as competent as the media and digital world requires them? If the answer is not clear,Continue reading “A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED; THAT’S THE KEY”