Category Archives: Crisis Communications

THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING

Only 1 in 10 companies are ready. A crisis leaves large losses compared to the low cost of a plan to face it. Unbelievably, after many lessons, managers make the same mistakes, and learning from what happened seems to be impossible. On the other hand, many communications consultants offer to help with no experience toContinue reading “THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING”