The tendency to work to get a place in public opinion through external communication is often a trap many organizations have fallen for. They have bought into the idea that good external communication is more important than internal communication. They dedicate all their efforts to achieving prominence in the media or social networks as aContinue reading “INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS”
Category Archives: Crisis Plan
SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE
In these times of social networks, digital media, validators, and influencers, corporate communication seems to have become a complex activity that is increasingly difficult to execute effectively. Although it may seem so, and many proclaim it, it is not valid. Communication, especially corporate communication, continues to be efficient and straightforward if those in charge ofContinue reading “SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE”
THE GREAT ALLY OF COMMUNICATION HEADS IS MEDIA MONITORING. DO YOU COUNT ON A GOOD ONE?
The greatest desire ahead of communications or press in an organization is to predict the future. This means knowing what the media will say in your next edition. Knowing the future seems like a wish for the genie in a bottle, but it is not so far away or impossible if there is a goodContinue reading “THE GREAT ALLY OF COMMUNICATION HEADS IS MEDIA MONITORING. DO YOU COUNT ON A GOOD ONE?”
THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES
Press offices are usually divided into two categories. One in which its members think they have the necessary resources to do their job and the other whose members believe they do not have the resources they need or even though they have some they should be better equipped. One or the other at the endContinue reading “THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES”
IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?
The practice of communication has radically changed. Today, the media, processes, messages, times, routines, preferences, and interactions with each message are very varied. The audience remains the same but reacts differently. In just two decades, social communication is different from what was imposed for two centuries. This significant change also came to transforming the communicationsContinue reading “IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?”
THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING
Only 1 in 10 companies are ready. A crisis leaves large losses compared to the low cost of a plan to face it. Unbelievably, after many lessons, managers make the same mistakes, and learning from what happened seems to be impossible. On the other hand, many communications consultants offer to help with no experience toContinue reading “THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING”
Otto Gutierrez 