Customer service has become a powerful weapon that organizations offering products or services have to strengthen their relationships with customers. Unfortunately, it is a powerful weapon that does not explode. They prefer to invest more in advertising for new clients than to deepen and retain those who have already decided to be and who willContinue reading “EFFECTIVE CUSTOMER SERVICE IS A GOOD COMMUNICATION AND RELATIONSHIP WITH CUSTOMERS THAT CAN PROVIDE BASIC JUSTICE TO A SOCIETY”
Category Archives: Social Media
EL SERVICIO AL CLIENTE, COMUNICARSE BIEN CON ELLOS PUEDE LLEGAR A SER JUSTICIA BÁSICA EN UNA SOCIEDAD
El servicio al cliente se ha convertido en una poderosa arma que tienen las organizaciones oferentes de productos o servicios para fortalecer sus relaciones con los clientes. Lamentablemente es una poderosa arma que no explotan. Prefieren invertir más en publicidad para nuevos clientes que profundizar y fidelizar a los que ya decidieron serlo y quienesContinue reading “EL SERVICIO AL CLIENTE, COMUNICARSE BIEN CON ELLOS PUEDE LLEGAR A SER JUSTICIA BÁSICA EN UNA SOCIEDAD”
INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS
The tendency to work to get a place in public opinion through external communication is often a trap many organizations have fallen for. They have bought into the idea that good external communication is more important than internal communication. They dedicate all their efforts to achieving prominence in the media or social networks as aContinue reading “INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS”
IN COLOMBIA, GUSTAVO PETRO’S LEFTIST FOUR-TERM BEGINNING AND GOVERNMENT COMMUNICATION IS THE GREAT LACKING THAT WEAKENS HIM AT THE BEGINNING
Gustavo Petro prepared for 12 years to reach the Presidency of Colombia. He lost in the first three seasons but finally prevailed with tenacity and persistence in the fourth. When Petro was proclaimed president-elect in June 2022, it was clear that he had prepared himself to win the elections but not to govern. He lacksContinue reading “IN COLOMBIA, GUSTAVO PETRO’S LEFTIST FOUR-TERM BEGINNING AND GOVERNMENT COMMUNICATION IS THE GREAT LACKING THAT WEAKENS HIM AT THE BEGINNING”
THE FANS ARE THE CENTER OF THE SPORT, AND IN THE MARKETING WITH THEM, YOU ALSO WIN OR LOSE
To say that the fans are the center of the sport and its business seems like a no-brainer. In the XXI century, and oddly enough, many countries, sports, or markets seem to have forgotten. They try to build the commercialization of the sport by ignoring the fans, who are the other essence of the competition.Continue reading “THE FANS ARE THE CENTER OF THE SPORT, AND IN THE MARKETING WITH THEM, YOU ALSO WIN OR LOSE”
LOS FANS SON EL CENTRO DEL DEPORTE Y EN EL MERCADEO CON ELLOS TAMBIÉN SE GANA O SE PIERDE 
Decir que los fans son el centro del deporte y sus negocios parece una cosa obvia. En pleno siglo XXI y aunque parezca mentira muchos países, deportes o mercados parecen haberlo olvidado. Ellos tratan de construir la comercialización del deporte ignorando a los fans que son la otra esencia después de la competencia. Lo increíbleContinue reading “LOS FANS SON EL CENTRO DEL DEPORTE Y EN EL MERCADEO CON ELLOS TAMBIÉN SE GANA O SE PIERDE ”
SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE
In these times of social networks, digital media, validators, and influencers, corporate communication seems to have become a complex activity that is increasingly difficult to execute effectively. Although it may seem so, and many proclaim it, it is not valid. Communication, especially corporate communication, continues to be efficient and straightforward if those in charge ofContinue reading “SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE”
THE GREAT ALLY OF COMMUNICATION HEADS IS MEDIA MONITORING. DO YOU COUNT ON A GOOD ONE?
The greatest desire ahead of communications or press in an organization is to predict the future. This means knowing what the media will say in your next edition. Knowing the future seems like a wish for the genie in a bottle, but it is not so far away or impossible if there is a goodContinue reading “THE GREAT ALLY OF COMMUNICATION HEADS IS MEDIA MONITORING. DO YOU COUNT ON A GOOD ONE?”
THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES
Press offices are usually divided into two categories. One in which its members think they have the necessary resources to do their job and the other whose members believe they do not have the resources they need or even though they have some they should be better equipped. One or the other at the endContinue reading “THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES”
HOW MANY CANDIDATES IN COLOMBIA WOULD PASS A JOB INTERVIEW WITH HUMAN RESOURCES QUESTIONS? CHOOSE THE BEST CANDIDATE TO VOTE
Only one would pass the test if each Colombian was a human resources officer and asked the presidential candidates to select the most qualified for the position. The reason will not be for his virtues but rejection. Also, find out here the communication strategy of each applicant. The result will give more arguments for selectingContinue reading “HOW MANY CANDIDATES IN COLOMBIA WOULD PASS A JOB INTERVIEW WITH HUMAN RESOURCES QUESTIONS? CHOOSE THE BEST CANDIDATE TO VOTE”
Otto Gutierrez 