AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH

The goal of all communication plans as well as the professionals who execute them desire that they be effective and efficient. I would add that they are measurable and can be improved over time or after achieving results. In any case, experience has shown me that four elements generate their forces and are capable ofContinue reading “AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH”

18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY

The world was closed by the pandemic. Confinement has changed life in homes, communities, and the planet. Many of the forced changes promise to stay according to many opinion studies done around the world. Here I summarize them in the 18 things that # Covid-19 changed and/or will change. The Reflection begins. By: ottogutierrez@ymail.com TheContinue reading “18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY”

THE REAL SOLUTION TO THE COVID-19 CRISIS WILL BE AFTER THE QUARANTINE. MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES.

It sounds utopian or dreamy but it will be what people expect. They may not say it but citizens hope that their local authority will govern to protect the entire community from new cases and that it will take measures to restore “normality” to their lives: this means employment, income, health, tranquility, security, stability andContinue reading “THE REAL SOLUTION TO THE COVID-19 CRISIS WILL BE AFTER THE QUARANTINE. MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES.”

THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?

Only two months have passed since the elected officials in Colombia took office for the period 2020 to 2023. This time has been enough to take a first look at the way they do their work. Some who did not organize a good communication begin to see their deficiencies translated in low percentages in theContinue reading “THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?”

EFFICIENCY IN THE WORK OF THE COMMUNICATIONS OFFICE IS BASED ON FIVE PILLARS. IF THESE ARE ENGAGED, SUCCESS WILL COME SURE

Every day the communications and press offices are subject to severe judgment by those outside the organization as well as internal departments. If they pass each test successfully it will be said that they only did their job. If, on the contrary, the result is not favorable, all the elements that compose it will beContinue reading “EFFICIENCY IN THE WORK OF THE COMMUNICATIONS OFFICE IS BASED ON FIVE PILLARS. IF THESE ARE ENGAGED, SUCCESS WILL COME SURE”

LA EFICIENCIA EN EL TRABAJO DE LA OFICINA DE COMUNICACIONES SE BASA EN CINCO PILARES. SI ESTOS SE ENGRANAN BIEN EL ÉXITO LLEGARÁ SEGURO.

Todos los días las oficinas de comunicaciones y prensa están sometidas a un severo juicio por parte de quienes están al exterior de la organización como también de las audiencias internas. Si pasan con éxito cada prueba se dirá que solo hicieron su trabajo. Si por el contrario el resultado no es favorable se cuestionaránContinue reading “LA EFICIENCIA EN EL TRABAJO DE LA OFICINA DE COMUNICACIONES SE BASA EN CINCO PILARES. SI ESTOS SE ENGRANAN BIEN EL ÉXITO LLEGARÁ SEGURO.”