It sounds utopian or dreamy, but it will be what people expect. They may not say it, but citizens hope that their local authority will govern to protect the entire community from new cases and that it will take measures to restore “normality” to their lives: this means employment, income, health, tranquility, security, stability andContinue reading “MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES”
Category Archives: Marketing and Communication
THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?
Only two months have passed since the elected officials in Colombia took office for 2020 to 2023. This time has been enough to take a first look at the way they do their work. Some who did not organize good communication begin to see their deficiencies translated in low percentages in the surveys of favorabilityContinue reading “THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?”
ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES
Traditional media give ground to new media, and people prefer to choose and express themselves individually, prioritizing their emotions, something they had not had before. By: ottogutierrez@ymail.com An urban myth in the United States says that in 1899, the United States Patent Office head would have said that this dependency should close because everything wasContinue reading “ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES”
Otto Gutierrez 