SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME

The media of this new century have shown that knowing about how to speak to an audience is very important. Speaking well in public has never stopped being so. Every day there are more opportunities to communicate with the desired audience, but the high number of unprepared speakers to do so makes us see thatContinue reading “SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME”

THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING

Only 1 in 10 companies are ready. A crisis leaves large losses compared to the low cost of a plan to face it. Unbelievably, after many lessons, managers make the same mistakes, and learning from what happened seems to be impossible. On the other hand, many communications consultants offer to help with no experience toContinue reading “THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING”

AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH

The goal of all communication plans and the professionals who execute them is to be effective and efficient. I would add that they are measurable and can be improved over time or after achieving results. In any case, experience has shown me that four elements generate their forces and can promote a brand or aContinue reading “AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH”

18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY

The world was closed by the pandemic. Confinement has changed life in homes, communities, and the Planet. Many of the forced changes promise to stay according to many opinion studies done around the world. Here I summarize them in the 18 things that # Covid-19 changed and/or will change. The reflection begins. By: ottogutierrez@ymail.com TheContinue reading “18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY”

MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES

It sounds utopian or dreamy, but it will be what people expect. They may not say it, but citizens hope that their local authority will govern to protect the entire community from new cases and that it will take measures to restore “normality” to their lives: this means employment, income, health, tranquility, security, stability andContinue reading “MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES”

THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?

Only two months have passed since the elected officials in Colombia took office for 2020 to 2023. This time has been enough to take a first look at the way they do their work. Some who did not organize good communication begin to see their deficiencies translated in low percentages in the surveys of favorabilityContinue reading “THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?”

ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES

Traditional media give ground to new media, and people prefer to choose and express themselves individually, prioritizing their emotions, something they had not had before. By: ottogutierrez@ymail.com An urban myth in the United States says that in 1899, the United States Patent Office head would have said that this dependency should close because everything wasContinue reading “ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES”