The tendency to work to get a place in public opinion through external communication is often a trap many organizations have fallen for. They have bought into the idea that good external communication is more important than internal communication. They dedicate all their efforts to achieving prominence in the media or social networks as aContinue reading “INTERNAL COMMUNICATION SHOULD STOP BEING RELEGATED TO BEING DETERMINANT OF A GOOD IMAGE AND RELATIONSHIP WITH CUSTOMERS”
Category Archives: Political Communication
IN COLOMBIA, GUSTAVO PETRO’S LEFTIST FOUR-TERM BEGINNING AND GOVERNMENT COMMUNICATION IS THE GREAT LACKING THAT WEAKENS HIM AT THE BEGINNING
Gustavo Petro prepared for 12 years to reach the Presidency of Colombia. He lost in the first three seasons but finally prevailed with tenacity and persistence in the fourth. When Petro was proclaimed president-elect in June 2022, it was clear that he had prepared himself to win the elections but not to govern. He lacksContinue reading “IN COLOMBIA, GUSTAVO PETRO’S LEFTIST FOUR-TERM BEGINNING AND GOVERNMENT COMMUNICATION IS THE GREAT LACKING THAT WEAKENS HIM AT THE BEGINNING”
SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE
In these times of social networks, digital media, validators, and influencers, corporate communication seems to have become a complex activity that is increasingly difficult to execute effectively. Although it may seem so, and many proclaim it, it is not valid. Communication, especially corporate communication, continues to be efficient and straightforward if those in charge ofContinue reading “SIMPLE AND EFFICIENT CORPORATE COMMUNICATION IN 11 ELEMENTS THAT FACILITATE ITS USE”
THE GREAT ALLY OF COMMUNICATION HEADS IS MEDIA MONITORING. DO YOU COUNT ON A GOOD ONE?
The greatest desire ahead of communications or press in an organization is to predict the future. This means knowing what the media will say in your next edition. Knowing the future seems like a wish for the genie in a bottle, but it is not so far away or impossible if there is a goodContinue reading “THE GREAT ALLY OF COMMUNICATION HEADS IS MEDIA MONITORING. DO YOU COUNT ON A GOOD ONE?”
THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES
Press offices are usually divided into two categories. One in which its members think they have the necessary resources to do their job and the other whose members believe they do not have the resources they need or even though they have some they should be better equipped. One or the other at the endContinue reading “THE SIX ESSENTIAL TOOLS FOR EFFICIENT WORK IN COMMUNICATION OFFICES”
HOW MANY CANDIDATES IN COLOMBIA WOULD PASS A JOB INTERVIEW WITH HUMAN RESOURCES QUESTIONS? CHOOSE THE BEST CANDIDATE TO VOTE
Only one would pass the test if each Colombian was a human resources officer and asked the presidential candidates to select the most qualified for the position. The reason will not be for his virtues but rejection. Also, find out here the communication strategy of each applicant. The result will give more arguments for selectingContinue reading “HOW MANY CANDIDATES IN COLOMBIA WOULD PASS A JOB INTERVIEW WITH HUMAN RESOURCES QUESTIONS? CHOOSE THE BEST CANDIDATE TO VOTE”
YOUNG VOTE IN 2022, A WAY OF CHANGE OR THE ROAD TO ANOTHER GREAT FRUSTRATION IN COLOMBIA?
The social protest of several weeks in Colombia has given way to spontaneous or improvised strategies to promote the vote for the 2022 election that will elect a new Congress and President. The idea seems commendable and consistent with the movement for change from various sectors, including two exceptional ones: youth and women. Some personalContinue reading “YOUNG VOTE IN 2022, A WAY OF CHANGE OR THE ROAD TO ANOTHER GREAT FRUSTRATION IN COLOMBIA?”
HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?
Every time a communication strategy is contracted from an external provider, controversy, discontent, and disbelief arise. If it is in a government office, the public scrutiny of the media and the citizens will provoke the most criticism. This disagreement will prevent many strategies from being contracted. On the other hand, if it is a privateContinue reading “HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?”
START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION
In many cultural and commercial contexts, storytelling as the axis of corporate communications appears devalued, inconsequential, or underused. Every day with the difficulties posed by traditional media and the benefits of social networks and new digital media, the telling of emotional events seems to break down the barriers with the audience. This great attribute playsContinue reading “START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION”
THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?
This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”
Otto Gutierrez 