RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS

Public opinion tends to mistrust the existence of relations with governments or legislators by public and private entities. For these they are vital because it is about interacting efficiently with regulators or legislators. Politicians, like journalists, are people with a sea of knowledge one centimeter deep and this relationship is vital for the good ofContinue reading “RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS”

AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH

The goal of all communication plans as well as the professionals who execute them desire that they be effective and efficient. I would add that they are measurable and can be improved over time or after achieving results. In any case, experience has shown me that four elements generate their forces and are capable ofContinue reading “AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH”

THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?

Only two months have passed since the elected officials in Colombia took office for the period 2020 to 2023. This time has been enough to take a first look at the way they do their work. Some who did not organize a good communication begin to see their deficiencies translated in low percentages in theContinue reading “THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?”

EFFICIENCY IN THE WORK OF THE COMMUNICATIONS OFFICE IS BASED ON FIVE PILLARS. IF THESE ARE ENGAGED, SUCCESS WILL COME SURE

Every day the communications and press offices are subject to severe judgment by those outside the organization as well as internal departments. If they pass each test successfully it will be said that they only did their job. If, on the contrary, the result is not favorable, all the elements that compose it will beContinue reading “EFFICIENCY IN THE WORK OF THE COMMUNICATIONS OFFICE IS BASED ON FIVE PILLARS. IF THESE ARE ENGAGED, SUCCESS WILL COME SURE”

THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY

A high number of communication teams fail in the transition of the communications operation and make the first big mistake that is often irreversible. By: ottogutierrez@ymail.com The first challenge facing the communications team of ​​a candidate who won the election is to be able to understand and land the model and the operation of communicationsContinue reading “THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY”