THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?

This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”

THE REAL SOLUTION TO THE COVID-19 CRISIS WILL BE AFTER THE QUARANTINE. MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES.

It sounds utopian or dreamy but it will be what people expect. They may not say it but citizens hope that their local authority will govern to protect the entire community from new cases and that it will take measures to restore “normality” to their lives: this means employment, income, health, tranquility, security, stability andContinue reading “THE REAL SOLUTION TO THE COVID-19 CRISIS WILL BE AFTER THE QUARANTINE. MAYORS AND GOVERNORS SHALL USE ALL THEIR LEADERSHIP AND COMMUNICATION TO RETURN NORMALITY TO THEIR COMMUNITIES.”

LA VERDADERA SOLUCIÓN A LA CRISIS DEL COVID-19 SERÁ DESPUÉS DE LA CUARENTENA. ALCALDES Y GOBERNADORES DEBERÁN USAR TODO SU LIDERAZGO Y COMUNICACIÓN PARA DEVOLVERLE LA NORMALIDAD A SUS COMUNIDADES.

Suena utópico o soñador pero será lo que la gente espera. Tal vez no lo digan pero los ciudadanos guardan la esperanza de que su autoridad local gobierne para proteger la comunidad entera de nuevos casos  y que tome medidas para devolverle la “normalidad” a sus vidas: esto es empleo, ingreso, salud, tranquilidad, seguridad, estabilidadContinue reading “LA VERDADERA SOLUCIÓN A LA CRISIS DEL COVID-19 SERÁ DESPUÉS DE LA CUARENTENA. ALCALDES Y GOBERNADORES DEBERÁN USAR TODO SU LIDERAZGO Y COMUNICACIÓN PARA DEVOLVERLE LA NORMALIDAD A SUS COMUNIDADES.”