YOUNG VOTE IN 2022, A WAY OF CHANGE OR THE ROAD TO ANOTHER GREAT FRUSTRATION IN COLOMBIA?

The social protest of several weeks in Colombia has given way to spontaneous or improvised strategies to promote the vote for the 2022 election that will elect a new Congress and President. The idea seems commendable and consistent with the movement for change from various sectors, including two exceptional ones: youth and women. Some personalContinue reading “YOUNG VOTE IN 2022, A WAY OF CHANGE OR THE ROAD TO ANOTHER GREAT FRUSTRATION IN COLOMBIA?”

HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?

Every time a communication strategy is contracted from an external provider, controversy, discontent, and disbelief arise. If it is in a government office, the public scrutiny of the media and the citizens will provoke the most criticism. This disagreement will prevent many strategies from being contracted. On the other hand, if it is a privateContinue reading “HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?”

SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE

The pandemic indeed brought out the deficiencies of underdeveloped countries in vital aspects. Still, it has been much more eloquent in showing football teams and their fans the poor performance they had in marketing matters and that today has put them in the market’s worst financial crisis in its history. Here are the keys toContinue reading “SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE”

START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION

In many cultural and commercial contexts, storytelling as the axis of corporate communications appears devalued, inconsequential, or underused. Every day with the difficulties posed by traditional media and the benefits of social networks and new digital media, the telling of emotional events seems to break down the barriers with the audience. This great attribute playsContinue reading “START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION”

THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?

This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”

PAYING A MORAL DEBT TO WOMEN, ADDING DEFECTS OF CHARACTER TO HIS COMMUNICATION AND A PUGNA OF WOUNDED EGOS LEADED TRUMP TO DEFEAT.

You may be tired of hearing about the 2020 elections in the United States. Here I offer you an approximation to understand why President Trump lost his re-election. Several elements should have come together, and here they are put in context to understand it, and links are included to better appreciate them. By: ottogutierrez@ymail.com ThroughoutContinue reading “PAYING A MORAL DEBT TO WOMEN, ADDING DEFECTS OF CHARACTER TO HIS COMMUNICATION AND A PUGNA OF WOUNDED EGOS LEADED TRUMP TO DEFEAT.”

ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES

Traditional media give ground to new media, and people prefer to choose and express themselves individually, prioritizing their emotions, something they had not had before. By: ottogutierrez@ymail.com An urban myth in the United States says that in 1899, the United States Patent Office head would have said that this dependency should close because everything wasContinue reading “ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES”

THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY

Many communication teams fail in the transition of the communications operation and make the first big mistake that is often irreversible. By: ottogutierrez@ymail.com The first challenge facing the communications team of ​​a candidate who won the election is to understand and land the model and the operation of communications in the field of action ofContinue reading “THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY”