La protesta social de varias semanas en Colombia ha dado paso a espontaneas o improvisadas estrategias de promoción del voto para la elección de 2022 que elegirá nuevo Congreso y Presidente. La idea parece loable y consecuente con el movimiento de cambio surgido de varios sectores entre ellos dos muy especiales: los jóvenes y lasContinue reading “EL VOTO JOVEN EN 2022, ¿UNA VÍA DE CAMBIO O EL CAMINO A OTRA GRAN FRUSTRACIÓN EN COLOMBIA?”
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THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?
This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”
Otto Gutierrez 