This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”
Tag Archives: Traditional and Social Media
EFFICIENCY IN THE WORK OF THE COMMUNICATIONS OFFICE IS BASED ON FIVE PILLARS. IF THESE ARE ENGAGED, SUCCESS WILL COME SURE
Every day the communications and press offices are subject to severe judgment by those outside the organization and internal departments. If they pass each test successfully, The people say that they only did their job. If, on the contrary, the result is unfavorable, all the elements that compose it are under question. That produces instabilityContinue reading “EFFICIENCY IN THE WORK OF THE COMMUNICATIONS OFFICE IS BASED ON FIVE PILLARS. IF THESE ARE ENGAGED, SUCCESS WILL COME SURE”
LA EFICIENCIA EN EL TRABAJO DE LA OFICINA DE COMUNICACIONES SE BASA EN CINCO PILARES. SI ESTOS SE ENGRANAN BIEN EL ÉXITO LLEGARÁ SEGURO.
Todos los días las oficinas de comunicaciones y prensa están sometidas a un severo juicio por parte de quienes están al exterior de la organización como también de las audiencias internas. Si pasan con éxito cada prueba se dirá que solo hicieron su trabajo. Si por el contrario el resultado no es favorable se cuestionaránContinue reading “LA EFICIENCIA EN EL TRABAJO DE LA OFICINA DE COMUNICACIONES SE BASA EN CINCO PILARES. SI ESTOS SE ENGRANAN BIEN EL ÉXITO LLEGARÁ SEGURO.”
Otto Gutierrez 