Only 1 in 10 companies are ready. A crisis leaves large losses compared to the low cost of a plan to face it. Unbelievably, after many lessons, managers make the same mistakes, and learning from what happened seems to be impossible. On the other hand, many communications consultants offer to help with no experience toContinue reading “THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING”
Tag Archives: Corporate Communications
RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS
Public opinion tends to mistrust the existence of relations with governments or legislators by public and private entities. For these they are vital because it is about interacting efficiently with regulators or legislators. Politicians, like journalists, are people with a sea of knowledge one centimeter deep and this relationship is vital for the good ofContinue reading “RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS”
AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH
The goal of all communication plans and the professionals who execute them is to be effective and efficient. I would add that they are measurable and can be improved over time or after achieving results. In any case, experience has shown me that four elements generate their forces and can promote a brand or aContinue reading “AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH”
18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY
The world was closed by the pandemic. Confinement has changed life in homes, communities, and the Planet. Many of the forced changes promise to stay according to many opinion studies done around the world. Here I summarize them in the 18 things that # Covid-19 changed and/or will change. The reflection begins. By: ottogutierrez@ymail.com TheContinue reading “18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY”
A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED; THAT’S THE KEY
Having timely and dynamic spokespersons who understand their role is a strategic line that constitutes the most crucial tactical action in the crisis and before it. The question that heads of communication should ask themselves is, are their spokespersons as competent as the media and digital world requires them? If the answer is not clear,Continue reading “A GOOD COMMUNICATION OFFICE HAS EFFECTIVE SPOKESPERSONS AND KEEPS THEM WELL TRAINED; THAT’S THE KEY”
ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES
Traditional media give ground to new media, and people prefer to choose and express themselves individually, prioritizing their emotions, something they had not had before. By: ottogutierrez@ymail.com An urban myth in the United States says that in 1899, the United States Patent Office head would have said that this dependency should close because everything wasContinue reading “ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES”
Otto Gutierrez 