Todos los días las oficinas de comunicaciones y prensa están sometidas a un severo juicio por parte de quienes están al exterior de la organización como también de las audiencias internas. Si pasan con éxito cada prueba se dirá que solo hicieron su trabajo. Si por el contrario el resultado no es favorable se cuestionaránContinue reading “LA EFICIENCIA EN EL TRABAJO DE LA OFICINA DE COMUNICACIONES SE BASA EN CINCO PILARES. SI ESTOS SE ENGRANAN BIEN EL ÉXITO LLEGARÁ SEGURO.”
Tag Archives: Communications Office
ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES
Traditional media give ground to new media, and people prefer to choose and express themselves individually, prioritizing their emotions, something they had not had before. By: ottogutierrez@ymail.com An urban myth in the United States says that in 1899, the United States Patent Office head would have said that this dependency should close because everything wasContinue reading “ONE-TO-ONE COMMUNICATION AND MARKETING ARE KEY IN THESE TIMES”
THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY
Many communication teams fail in the transition of the communications operation and make the first big mistake that is often irreversible. By: ottogutierrez@ymail.com The first challenge facing the communications team of a candidate who won the election is to understand and land the model and the operation of communications in the field of action ofContinue reading “THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY”
Otto Gutierrez 