This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”
Tag Archives: Political Communications
PAYING A MORAL DEBT TO WOMEN, ADDING DEFECTS OF CHARACTER TO HIS COMMUNICATION AND A PUGNA OF WOUNDED EGOS LEADED TRUMP TO DEFEAT.
You may be tired of hearing about the 2020 elections in the United States. Here I offer you an approximation to understand why President Trump lost his re-election. Several elements should have come together, and here they are put in context to understand it, and links are included to better appreciate them. By: ottogutierrez@ymail.com ThroughoutContinue reading “PAYING A MORAL DEBT TO WOMEN, ADDING DEFECTS OF CHARACTER TO HIS COMMUNICATION AND A PUGNA OF WOUNDED EGOS LEADED TRUMP TO DEFEAT.”
SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME
The media of this new century have shown that knowing about how to speak to an audience is very important. Speaking well in public has never stopped being so. Every day there are more opportunities to communicate with the desired audience, but the high number of unprepared speakers to do so makes us see thatContinue reading “SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME”
RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS
Public opinion tends to mistrust the existence of relations with governments or legislators by public and private entities. For these they are vital because it is about interacting efficiently with regulators or legislators. Politicians, like journalists, are people with a sea of knowledge one centimeter deep and this relationship is vital for the good ofContinue reading “RELATIONS WITH THE GOVERNMENT AND OF PUBLIC AFFAIRS ARE USUALLY FAILED MORE BY ERRORS IN HOW THEY ARE EXECUTED THAN THROUGH THE CAUSE OF POLITICIANS”
AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH
The goal of all communication plans and the professionals who execute them is to be effective and efficient. I would add that they are measurable and can be improved over time or after achieving results. In any case, experience has shown me that four elements generate their forces and can promote a brand or aContinue reading “AN EFFECTIVE CORPORATE OR POLITICAL COMMUNICATION IS BASED ON THE STRENGTH PRODUCED BY FOUR KEY ELEMENTS THAT WILL MAKE IT FLY VERY HIGH”
THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?
Only two months have passed since the elected officials in Colombia took office for 2020 to 2023. This time has been enough to take a first look at the way they do their work. Some who did not organize good communication begin to see their deficiencies translated in low percentages in the surveys of favorabilityContinue reading “THE SCORPION SYNDROME ALREADY ROUNDS MANY OF THE NEW OFFICIALS. HOW DO YOU KNOW IF SOME OF THEM ARE ABOUT IT AND CAN STILL RECOVER?”
THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY
Many communication teams fail in the transition of the communications operation and make the first big mistake that is often irreversible. By: ottogutierrez@ymail.com The first challenge facing the communications team of a candidate who won the election is to understand and land the model and the operation of communications in the field of action ofContinue reading “THE CHALLENGE IS TO GO FROM THE PRESS IN CAMPAIGN TO THE COMMUNICATION OF GOVERNMENT WITH EFFICIENCY AND SECURITY”
Otto Gutierrez 