The practice of communication has radically changed. Today, the media, processes, messages, times, routines, preferences, and interactions with each message are very varied. The audience remains the same but reacts differently. In just two decades, social communication is different from what was imposed for two centuries. This significant change also came to transforming the communicationsContinue reading “IS THE COMMUNICATION LEADER THE PERSON THAT YOUR ORGANIZATION NEEDS?”
Category Archives: Social Media
YOUNG VOTE IN 2022, A WAY OF CHANGE OR THE ROAD TO ANOTHER GREAT FRUSTRATION IN COLOMBIA?
The social protest of several weeks in Colombia has given way to spontaneous or improvised strategies to promote the vote for the 2022 election that will elect a new Congress and President. The idea seems commendable and consistent with the movement for change from various sectors, including two exceptional ones: youth and women. Some personalContinue reading “YOUNG VOTE IN 2022, A WAY OF CHANGE OR THE ROAD TO ANOTHER GREAT FRUSTRATION IN COLOMBIA?”
HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?
Every time a communication strategy is contracted from an external provider, controversy, discontent, and disbelief arise. If it is in a government office, the public scrutiny of the media and the citizens will provoke the most criticism. This disagreement will prevent many strategies from being contracted. On the other hand, if it is a privateContinue reading “HOW DO YOU KNOW THAT A COMMUNICATION STRATEGY IS EFFECTIVE, PROFESSIONAL AND EFFICIENT?”
SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE
The pandemic indeed brought out the deficiencies of underdeveloped countries in vital aspects. Still, it has been much more eloquent in showing football teams and their fans the poor performance they had in marketing matters and that today has put them in the market’s worst financial crisis in its history. Here are the keys toContinue reading “SPORTS MARKETING IN COLOMBIAN FOOTBALL IS A FAILED CASE AND A REAL OPPORTUNITY FOR CHANGE”
START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION
In many cultural and commercial contexts, storytelling as the axis of corporate communications appears devalued, inconsequential, or underused. Every day with the difficulties posed by traditional media and the benefits of social networks and new digital media, the telling of emotional events seems to break down the barriers with the audience. This great attribute playsContinue reading “START THE STORYTELLING AND CHANGE AND OPTIMIZE THE CORPORATE COMMUNICATION OF YOUR ORGANIZATION”
THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?
This has always been the goal, even though it had another name in the past. Today it takes on another value and takes more strength when traditional media decline and social networks and digital media prevail. I believe that all communication professionals are well-intentioned but get lost in the way of achieving it. Here, IContinue reading “THE GOAL OF CURRENT COMMUNICATION IS TO CONNECT WITH THE AUDIENCE. WHY MANY DON’T MAKE IT?”
PAYING A MORAL DEBT TO WOMEN, ADDING DEFECTS OF CHARACTER TO HIS COMMUNICATION AND A PUGNA OF WOUNDED EGOS LEADED TRUMP TO DEFEAT.
You may be tired of hearing about the 2020 elections in the United States. Here I offer you an approximation to understand why President Trump lost his re-election. Several elements should have come together, and here they are put in context to understand it, and links are included to better appreciate them. By: ottogutierrez@ymail.com ThroughoutContinue reading “PAYING A MORAL DEBT TO WOMEN, ADDING DEFECTS OF CHARACTER TO HIS COMMUNICATION AND A PUGNA OF WOUNDED EGOS LEADED TRUMP TO DEFEAT.”
SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME
The media of this new century have shown that knowing about how to speak to an audience is very important. Speaking well in public has never stopped being so. Every day there are more opportunities to communicate with the desired audience, but the high number of unprepared speakers to do so makes us see thatContinue reading “SPEAKING EFFECTIVELY TO THE PUBLIC IS STILL THE MATTER THAT 8 OUT OF 10 PEOPLE STILL REPROVE AT THIS TIME”
THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING
Only 1 in 10 companies are ready. A crisis leaves large losses compared to the low cost of a plan to face it. Unbelievably, after many lessons, managers make the same mistakes, and learning from what happened seems to be impossible. On the other hand, many communications consultants offer to help with no experience toContinue reading “THE RESPONSE TO THE CRISIS IS THE GREATEST WEAKNESS OF THE COMPANIES AND THE WORST THEY DO NOT PREPARE FOR AN EVENT IN WHICH THEY RISK EVERYTHING”
18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY
The world was closed by the pandemic. Confinement has changed life in homes, communities, and the Planet. Many of the forced changes promise to stay according to many opinion studies done around the world. Here I summarize them in the 18 things that # Covid-19 changed and/or will change. The reflection begins. By: ottogutierrez@ymail.com TheContinue reading “18 THINGS THAT # COVID-19 CHANGED IN 2020 TO MARK THE 21ST CENTURY”
Otto Gutierrez 